01internship
internshipCenturion Coaching
product · financial ed
A free education hub inside American Express Business Blueprint — turning small-business finance into snackable, gamified lessons.
no where
nowHere
from no where → to now here
DESIGNING FANTASTIC MOMENTS
now here
01 · the idea
Fantastic moments don't happen by accident
They're designed.
They're found in tiny interactions.
In playful details.
In thoughtful motion.
In quiet confidence.
In experiences that feel effortless, immersive, and just a little bit magical.
NowHere is my design philosophy: a belief that meaningful experiences are created through intention, curiosity, and care.
from no where to now here
no where→now here
02 · STUDIO
where ideas take form
view project ↗
02spring 2025
conceptSpotify Flo
concept · mobile AI
A concept feature that puts live music mixing in every listener's pocket — one tap between two songs, no decks required.
03 · JOURNAL
where thinking stays in motion
(the fun part)
no. 01
invisible confidence
case studyread →
no. 02
under construction
grain studiescoming soon
no. 03
under construction
not-a-logocoming soon
04 · PERSPECTIVE
possibility deserves a place
Every memorable experience begins somewhere unseen, in the space between an idea and reality. Between curiosity and confidence. That's where my work lives and where NowHere begins.
"I'm fascinated by the space between what could be and what eventually is."
STARTS WITH
- an idea
- a question
- curiosity
- intention
IT BECOMES
- a product
- delight
- a fantastic moment.
hi, I'm Aash.
FOUNDER · DESIGNER · BARTENDER
05 · ME
where it all comes from
Hi, I'm Aashika Paras Parekh (APP). Currently, designing fintech products and AI experiences for American Express, focusing on making complex things feel simple.
When I’m not designing, I’m bartending at 3 Sheets NYC or somewhere in the air or mountains.
06 · say hi
got something weird
to build?
Briefs, half-ideas, voice notes at 2 am — all welcome. Let's chat!
from no where, to now here.